Before you choose the company you want to entrust you SEO efforts to, here are a couple of things to keep in mind.
Focus on someone who can provide you with long-term value
It is important that you understand that SEO isn’t a magic wand that will just wave and results will be delivered to your doorstep overnight. Any SEO company that promises that is lying through their teeth. You need to choose an SEO company that will be a long-term partner in your SEO efforts, and not just someone who is a task-based service provider. Through good SEO work, you will be able to acquire more sales or leads for your business. Your SEO partner should therefore recommend more strategies to help you reach your goals faster. If you assume SEO to be a one-time process, you are sadly mistaken. And if you believe an SEO company who tells you that, you’re in for a world of trouble.
Meet the team who will be responsible for your SEO efforts
The basis of any successful marketing campaign is the communication between the client and the team that executes the marketing message. It is important therefore, to meet and communicate first hand with the team that will be working on your SEO. The person who has pitched the SEO campaign to you will most likely not be the person to actually work on it. So insist on meeting the team before you sign on any dotted line, just so that you can see how the processes of the organisation flows. Discus with the team how frequently you can expect updates and metrics on your SEO campaign and the level of detail that your scheduled communication will comprise. SEO efforts often take month to show results and during this time, it is important to have a steady flow of communication with your SEO company.
Define the accountability of the SEO project
While SEO is a bit of an intangible and abstract concept, the results of an SEO campaign are very real. But herein lies the problem, because the processes that an SEO company follows to arrive at those results is often difficult to value and understand. You should be able to have some visibility in the effort that is being put in by your SEO company. It is important to create an accountability plan to gauge results. This could be in the form on an online project management system where you can see the task recorded and the hours being logged or it could be in the form of excel spreadsheets for logging time and defining tasks. While the mechanism isn’t important, what is, is to define a plan for accountability and to stick by it. This plan should be woven into your communication plan to ensure maximum satisfaction. You may not see the value in having an accountability plan when things are progressing well, but it helps you to prepare for any obstacles you might face in the future.